BUM Marketing Plan

posted under by CLYDE
Critical to your long-term success is a non-patterned approach. Relevant content sites will NEVER go out of style, so make yours YOUnique. There is no reason to use a page generation software (unless you’re linking them to competitors website and driving down their relevancy – not that I’m recommending it!).

Why? Because being too lazy can get you caught!
  • Mass content generation sites – caught!
  • Mass blogs – caught!
  • Mass pings – caught!
  • Same I.P.s – caught!
  • Duplicate content – caught!
  • Auto-building – caught!

YOU need to use the original BUM Marketing system as a STARTING point. That’s the beginning The lace to grow from. Then make your own P.L.A.N. to ensure that you are slightly different from other bums.

Pass on Predictability & Patterns = create relevant processes.

DON’T do what everyone else does. Add elements. Add ideas. Take previous knowledge and apply it in the a new way to BM. Doing what everyone else is doing will get you…  caught!
  • Use additional article directories.
  • Post in high page ranking forums in your niches.
  • Outsource to someone who does not know BM, but does know SEO.
  • Read every thread in the Warrior Forum and see if there is a pattern to avoid. See how you could tweak what is being said to your benefit.
Create a model of operations that is YOURS. It does not have to be difficult or time consuming. The more streamlined the better. The more intuitive, the better. The less predictable, the better.

What is a model of operations? It’s like a launch sequence.
  1. Affiliate Product Research meeting certain criteria
  2. Keyword research meeting certain criteria
  3. Article Writing
  4. Site development
  5. Content Promotion
  6. Repeat
You can stick with those steps while only changing the WAYS you go about it. The tools you use. The place you promote your content. Applying the mechanics to your steps becomes your mode of operation.

Why does BM work so well? It’s HUMAN. Stuff done my hand has a great chance of succeeding. It communicates, “I’m real and here to stay.”

Learn from victory = multiply the principle.

Know success. Be able to recognize it. Not just $, but Traffic. Conversion. Sign-ups. Emails.

Be able to recognize what a win is for you and repeat it. Tweak it. What will a win look like for you?
  1. Getting ranked?
  2. Getting published?
  3. Completing the job?
  4. Locating a converting affiliate product?
  5. Traffic that is repeating?
Come to terms with what victory will be for YOU. Then begin to expand it.

There is too little celebration of success in Internet Marketing. Even if the project as a whole fails to meet expectation, determine what DID go right and learn from it.

FIRST: Capture the principle. A principle can be used across the board to build your business. The inability of people to recognize principles is the reason there are so many niches in the world.

I create and sell products for public speakers. The principles are the same across the board. The concepts and ideas are identical. But teachers want one resource, attorney’s another, and business owners another. They each THINK they have to have something with “their” name on it.

When we train ourselves to see principles instead of practices then we’ll stop saying “That wont work for me” to “I’m gonna be rich!!”

SECOND: Capture the plays. When Paul Bear Bryant, famed coach of Alabama, began his coaching career he went to a friend and said, “I ain’t got any good plays. I need your playbook.”

Take the Warrior Forum and WSOs for example. There are a LOT of principles you can play off of mentioned in the forum, or that are subtly there.

Don’t just read and post. Look for the principle within the play and USE IT!

Assess Regularly & Rapidly = cut losses.
  1. Know your metrics…
  2. Traffic
  3. Conversion
  4. Number of times an article is viewed
  5. Number of views of a post
  6. Profit per hour (so you know what you’re worth and if you are wasting time).
  7. Time to completion of articles, sites, research, etc.
You do NOT have to spend hours pouring over the numbers.

For example:

I look for a “primary” number on each site: the page that gets the most traffic. Then I connect the next highest traffic page to that page. I also put my most responsive affiliate product on that page.

So a five second look at traffic stats can tell me where I need to fine-tune my site layout.

Do that with all your numbers. If you really want to do some crunching, set side an afternoon and dedicate time to it, but don’t get so busy counting beans that you forget to plant them.

Never Tell Unless You Sell = make money off the process.

Have you ever wondered WHY people sell their “secrets”?

It’s running out of time. Not as effective as it once was. They see the light at the end of the tunnel. Haven’t you noticed how quickly Adsense died once multiple page generation software hit the market? The guys using it KNEW it would be short lived.

Want the praise of discovery. Have you seen the FedEx commercial where the guy made ONE right decision in a meeting then used that as his life-anchor? Some want this. They want the praise that comes with sharing something new and being smart.

Nice. Believe it or not some guys. Some just want to help the “other team” out a bit. That’s what Travis has done with BM. Sure, he’s going to do some affiliate sales, but for the most part, he’s just a good guy looking to help.

Money. They know the idea is good and won’t lose effectiveness. Relationship forged with those helped may create income down the road.

If you have some secrets you feel like sharing here’s what I’ve noticed: People argue, critique, and whine when FREE tips are shared. They see no value.

If you have VALUABLE information, then sell it. I’ve ordered dozens of WSOs and will gladly continue to pay for great ideas and concepts.

The Key: The reason this is part of your P.L.A.N. is that you should be creating some valuable processes. WORTH selling even if you give them away.

viral eBooks

posted under by CLYDE
Viral e-books are called "viral" because they can spread as quickly as a flesh eating virus. Of course, flesh eating viruses are bad...e-books are not ;-)

The concept of a viral E-book is quite simple:

Create a short e-book on a hot topic, make sure it has enough good content so that people will read it, load it with affiliate links or what ever it is that you want to promote and give away free resell and giveaway rights to everyone and anyone that wants it!

It works kinda like those free magazines. They don't make the money from magazine sales they make their money from advertising.

Do viral e-books actually work? Do they ever! Some of the biggest names in internet marketing have used viral e-books to get to where they are today.

Whether you like it or not, having your own product gives you more flexibility in your online advertising AND believe it or not, compiling an Ebook is no more then a weeks work part time if done correctly and IF you do it this way the profits will come in for life.

I have checks coming in still from work I did 2 years ago, thanks to the power of residual income affiliate programs and viral marketing Ebooks.

Ok, lets get down to the nitty gritty. What is a viral marketing Ebook and why should you create one?

A viral marketing Ebook is a book which sole purpose is to be spread around the Internet quickly, by any means possible. It's not meant to make you money on the front end. You want other people selling it and giving it away to as many people as possible.


Because the inside of that book is full of affiliate links to other peoples products and every time someone gives away your book or sells it, (depending on how you want to do it) more people will be seeing your affiliate links, and this is costing you what? NOTHING? Exactly!

The best examples I could give you of this process would be by Yanik Silver. He created 2 marketing books that spread over the Internet like wildfire. He gave everyone who purchased the book for $19 or $17 (depending on the book) the rights to sell it or give it away to their customers.

Needless to say, thousands of people starting selling it and promoting it all over the Internet. To this day, he is still earning good money from that book, plus he became one of the most well known Internet Marketers to date.

So how do you go about creating your own viral marketing Ebook?

Here are the steps.

1) Come up with a product idea based on your affiliate program you've already chosen and are already promoting.

Coming up with ideas isn't hard. For example, and I know I use this example a lot, BUT, If you are going to be promoting a sports betting affiliate program, why not create a book on becoming a successful punter. Then throughout the book, you can recommend your favorite sports betting affiliate program.

101 insider secrets to sports betting
How to bet with other peoples money

A good way to come up with ideas is to look at what others are already selling and mimic that. You dont need to recreate the wheel here, so PLEASE don't make things harder then they have to be.

2) Get the tools you need to succeed

You are going to need a few tools here.

A) A domain name
You want a fairly short domain name that describes the content of your book fairly well.

B) Webhosting
Let me say first, you get what you pay for. This has never been more true then with webhosting. YOU NEED a good reliable webhosting company with 24/7 technical support. If your site goes down and you can't contact anyone to help you get it back up, you will lose sales and a lot of them.

C) Autoresponder
You will need this so you can contact your prospects that don't purchase straight away. This is where you will give away your free course or someway to entice them to give you their email address so you can contact them periodically.

D) Credit card processor
Just use http://www.clickbank.com. This step is too easy. They will let you accept all major credit cards and start an affiliate program for a one time setup fee of under $50. They do take a percentage of every sale, but this is so much cheaper then getting your own merchant account.

Just about everyone selling Ebooks online is using Clickbank.

E) Ebook Software
You will more then likely want to create your book in PDF format so everyone can read it. Some Ebooks come in EXE format, but mac users can't read that format, so I find it best to use PDF.

F) Graphic Design Software
If you are anything like me, your artistic abilities peaked at age 7.

3) Outline your book chapters into articles

Writing a whole book in one sitting is hard, and trying to write a book without outlining the chapters is nearly impossible. My first book I ever wrote took me over 6 months but now most of my books take me less then a week to finish and that is with a sales letter and website up.

All you have to do is think up 12 to 15 article topics in sequence and write about them. Each page should be around 700 to 1000 words, full of useful information, not information people could get for free.

4) Write your content

Like I said just before, you need original content. There are too many books out there now where people are just regurgitating information others can get for free and this lowers the value of your book, which means less people will pass it around and even less will read it.

If you are really stuck with your writing, I suggest that you do the following.

The best way to get a good amount of original information without writing it yourself is to interview experts in the field. For instance, if you were writing a book about improving your golf handicap, I'm sure it wouldn't be too hard to find some local experts who you could grill in person, over the phone or even via the Internet and you can then put all that information in the book. It's also a good selling point.

Also remember when your writing what the point of this book is. The point of the book is to earn you an on going commission with affiliate programs, so don't feel like you can't throw some affiliate links in, because you can, but make sure it's tactful and in

Another good idea would be to put a "Subscribe to my newsletter" section in your book as well, so not only will you make commissions on sales, but also generate leads without doing any extra work.

Make sure you clearly state in the front of the book, that the buyer can sell this book as his own. State that he has Resell Rights to the product and can sell it or give it away if he chooses.

5) Create your sales letter

This is where you will be selling your book from and is critically crucial to your success. Creating a sales letter takes a lot of work, especially if your new to the whole thing. The best way and the way I use, is to mimic successful sales letters.

If for some reason you think you can't do this by yourself, you have 2 options.

1) Use software that helps put together your sales letter


2) Hire a copywriter

However, if you want to hire a professional copywriter, your looking at thousands of dollars, plus royalties from your book sales.

Remember that your selling this book with reprint rights, which means when they buy the book they can sell it as well. This is a huge selling point for you. You will also be giving them your Ebook cover, website graphics and sales letter to use to sell your product.

6) Plug in your free 5 day autoresponder series

The best way to write your free 5 day course that your prospect get via your pop up window is to take chapters out of your book and put them in as a free teaser.

Remember to emphasize an urgency. You want to make these prospects who don't buy straight away, feel like they are missing out on an opportunity of a life time and considering the low price of the book, if they don't buy, more then likely they weren't really interested or were freebie seekers from the start.

7) Advertise!

Depending on your topic, you will want to target different people. However, no matter what topic your selling on, there is one market who will want your book for the sole purpose of selling it, and that's the Internet Marketing group.

Your book could be on Hippo's but all they care about is the fact they can sell it as their own. This is why this type of book always does well.

The key is to target people in your market and then the Internet Marketing crowd.

And that, in a nutshell is how you create your very own viral e-book!